Cookie Policy

This Cookie Policy explains how MVS WATCHES LTD ("we," "us," "our," or "Company") uses cookies and similar tracking technologies on our website (www.mvswatchinvestments.cyou) to enhance your browsing experience, analyse site performance, and deliver personalised content and advertising.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They allow websites to recognise your device and store information about your preferences and browsing behaviour. Cookies can be session-based (deleted when you close your browser) or persistent (stored for a set period or until you delete them manually).

2. Types of Cookies We Use

We use cookies across three distinct categories:

Essential Cookies

Essential cookies are necessary for the core functionality of our website. These cookies enable you to navigate the site, use security features, and access key services. They are activated automatically and do not require your consent. Examples include:

• Session cookies: Maintain your login state and form data during your visit
• Security tokens: Protect against unauthorised access and cross-site request forgery (CSRF)
• Cookie consent status: Remember your cookie preferences for 12 months

Retention: Session cookies expire when you close your browser. Preference cookies are retained for up to 12 months.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website, including which pages are viewed, how long users spend on the site, and what actions they take. This information allows us to improve site performance, user experience, and content relevance. These cookies are activated only after you accept analytics tracking via our cookie consent banner.

• Google Analytics 4 (_ga, _ga_[PROPERTY-ID], _gid, _gat): Tracks anonymised user behaviour, page views, session duration, and conversion events
• Device and browser information: Records device type, operating system, and browser version
• Anonymised IP address: Approximate geographic location based on IP (anonymised by default)

Retention: Google Analytics data is retained for up to 14 months. IP anonymisation is enabled, meaning your full IP address is not stored.

Marketing & Advertising Cookies

Marketing and advertising cookies enable us to deliver personalised advertisements based on your interests and browsing behaviour across our website and third-party platforms. These cookies are activated only after you explicitly accept marketing tracking via our cookie consent banner.

• Google Ads Conversion Tracking (gclid, _gcl_au): Records when a user completes defined actions (form submissions, calls, purchases) after clicking one of our advertisements
• Google Remarketing Tags: Enables us to show relevant advertisements to previous website visitors across Google's network, including YouTube, Gmail, and the Google Display Network
• Meta Pixel (fbp, fbc): Measures the effectiveness of Facebook and Instagram advertising campaigns; enables custom audience creation for retargeting
• Tracking pixels and tags: Monitor conversion events and campaign performance

Retention: Marketing cookies are retained for up to 540 days (approximately 18 months), following industry standard retention periods for Google Ads and Meta.

3. Third-Party Vendors and Advertising Partners

We work with the following third-party vendors to deliver analytics and personalised advertising:

Google LLC

Google provides analytics, conversion tracking, and remarketing services. Google may use cookies to serve advertisements based on your previous visits to our website and other websites across the internet.

• Services: Google Analytics 4, Google Ads, Google Display Network, YouTube, Gmail
• Data shared: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists
• Privacy Policy: https://policies.google.com/privacy
• Opt-out: https://adssettings.google.com

Meta Platforms, Inc.

Meta (Facebook, Instagram) provides advertising and conversion tracking services. The Meta Pixel collects data about user interactions for campaign measurement and audience building.

• Services: Facebook Ads, Instagram Ads, Meta Pixel
• Data shared: Pixel events, conversion data, custom audience information
• Data Policy: https://www.facebook.com/privacy/policy
• Opt-out / Ad Preferences: https://www.facebook.com/adpreferences/

Data Sharing: We do not sell personal data to third parties. Data shared with Google and Meta is used solely for advertising campaign delivery and performance measurement. Both vendors operate under Standard Contractual Clauses (SCCs) for international data transfers where applicable.

4. Remarketing and Personalised Advertising

We use remarketing services to show advertisements to previous visitors of our website. After you visit our site, you may see advertisements from us on other websites, apps, or platforms you use, including Google, YouTube, Facebook, and Instagram. These ads are tailored to your interests based on your browsing behaviour on our website.

Remarketing audiences are built using cookie-based data and do not include sensitive categories such as health status, financial situation, religious beliefs, sexual orientation, or political affiliation.

You may opt out of personalised advertising at any time using the following resources:

• Google Ads Settings
• Your Online Choices (EU/EEA)
• Network Advertising Initiative
• Digital Advertising Alliance

Note: Opting out does not remove advertisements entirely—you will continue to see non-personalised ads based on context and keywords.

5. Cookie Consent and Preference Management

When you first visit our website, a cookie consent banner appears in the bottom-right corner. This banner offers three options:

• Accept All Cookies: Activates essential, analytics, and marketing cookies immediately
• Reject Non-Essential Cookies: Activates only essential cookies; analytics and marketing cookies remain inactive
• Manage Preferences: Opens a detailed preference panel allowing you to toggle each cookie category individually

Essential cookies are always active and cannot be disabled, as they are necessary for website functionality. You may accept or reject analytics and marketing cookies at any time through the preference panel, which is accessible via the "Manage Cookie Preferences" link in the website footer.

Your cookie preferences are stored locally in your browser and persist for 12 months. If you clear your browser cookies, you will be prompted to confirm your preferences again.

6. Withdrawal of Consent

You may withdraw your cookie consent at any time without penalty. To do so, click the "Manage Cookie Preferences" link in the website footer, adjust your preferences, and save your changes. Withdrawal of consent does not affect the lawfulness of processing that occurred while consent was valid.

7. Browser Controls and Third-Party Tools

Most web browsers allow you to control cookies through their settings. You may:

• Block all cookies
• Accept cookies from specific websites only
• Delete cookies when you close your browser
• Clear previously stored cookies

Please note: disabling cookies may affect the functionality and user experience of our website. For browser-specific instructions, consult your browser's help documentation or support team.

Additionally, you can install the Google Analytics Opt-out Browser Add-on to prevent your data from being collected by Google Analytics across all websites: https://tools.google.com/dlpage/gaoptout

8. GDPR and UK GDPR Compliance

If you are located in the European Economic Area (EEA) or the United Kingdom, this Cookie Policy complies with the General Data Protection Regulation (GDPR) and UK GDPR.

Legal Basis: We process cookie data under the following legal bases:

• Essential cookies: Legitimate interest (GDPR Article 6.1.f) – necessary for core site functionality
• Analytics cookies: Consent (GDPR Article 6.1.a) – activated only after explicit consent
• Marketing cookies: Consent (GDPR Article 6.1.a) – activated only after explicit consent

Data Controller: MVS WATCHES LTD, 5 Evtol Trading Estate, Newport, United Kingdom, NP20 2DR.

Your Rights: You have the right to access, rectify, erase, restrict, and port your personal data, as well as object to processing. To exercise any rights, contact us at [email protected]. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: European Data Protection Board (EDPB)
• UK users: Information Commissioner's Office (ICO)

9. International Data Transfers

Personal data collected through cookies may be transferred to and processed in countries outside the EEA, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data.

A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

10. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for recognising DNT signals. Therefore, our website does not respond to or alter its behaviour based on DNT requests. You may, however, use the cookie management tools described in this policy to control data collection and advertising personalisation.

11. Children's Privacy

Our website is not directed at children under the age of 16. We do not knowingly collect cookies or personal data from minors. If we become aware that cookies have been placed on a minor's device without appropriate parental consent, we will delete them promptly. Contact us immediately if you believe we have received data from a child.

12. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our cookie practices, legal requirements, or technology. Material changes will be notified via a prominent banner on our website at least 14 days before taking effect. Your continued use of the website following such notification constitutes your acceptance of the updated policy.

13. Contact Information

If you have questions about this Cookie Policy, wish to manage your cookie preferences, or need to request information about how cookies are used on our website, please contact:

MVS WATCHES LTD
5 Evtol Trading Estate
Newport
United Kingdom, NP20 2DR
Email: [email protected]
Phone: +44 (0) 1633 271 842
Hours: Monday–Friday, 09:00–17:30 GMT