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Privacy Policy

Last Updated: 18 February 2026

This Privacy Policy explains how MVS WATCHES LTD ("we", "us", "our", or "Company") collects, uses, discloses, and otherwise processes personal data through our website and services. We are committed to transparency and compliance with data protection regulations, including the General Data Protection Regulation (GDPR) and UK GDPR.

1. Data Controller and Contact Information

We are the data controller responsible for your personal data. Our registered details are:

  • Company Name: MVS WATCHES LTD
  • Registered Address: 5 Evtol Trading Estate, Newport, United Kingdom, NP20 2DR
  • VAT Number: GB451768668
  • Company Registration Number: 15090087
  • Email: [email protected]
  • Phone: +44 (0) 1633 271 842

2. What Personal Data We Collect

We collect the following categories of personal data:

2.1 Data You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Business background and experience
  • Investment range and location preferences
  • Any other information you submit through contact forms or correspondence

2.2 Data Collected Automatically

  • IP address and geolocation
  • Browser type, version, and operating system
  • Device type and unique identifiers
  • Pages visited and time spent on site
  • Click paths and user interactions
  • Referrer source (where you came from)
  • Cookie identifiers and tracking pixels
  • Conversion events (form submissions, calls)

3. Cookie Categories and Purposes

We use three categories of cookies on our website, as outlined below. Each category is treated according to applicable consent requirements.

3.1 Essential Cookies (No Consent Required)

Essential cookies are necessary for the website to function and provide core services. These cookies are activated automatically and do not require user consent.

  • Purpose: Session management, security, CSRF protection, functionality
  • Examples: session_id, csrf_token, cookie_consent_status
  • Retention: Session duration or up to 12 months for preference storage
  • Consent Required: No

3.2 Analytics Cookies (Consent Required)

Analytics cookies measure website traffic, user behaviour, and site performance. These cookies are activated only after explicit user consent.

  • Tool: Google Analytics 4 (GA4)
  • Purpose: Understanding visitor behaviour, traffic sources, engagement patterns, and page performance
  • Cookie Names: _ga, _ga_XXXXXXX, _gid, _gat
  • Retention: Up to 14 months
  • Consent Required: Yes – activated only after user accepts analytics cookies
  • Data Sharing: Data is processed by Google LLC under their Privacy Policy

3.3 Marketing and Advertising Cookies (Consent Required)

Marketing and advertising cookies enable personalized advertising delivery, remarketing, and conversion tracking. These cookies are activated only after explicit user consent.

  • Purpose: Remarketing, personalized ad delivery, conversion tracking, audience building
  • Technologies Used: Google Ads (gtag.js), Meta Pixel, Google Remarketing Tag, Google Tag Manager
  • Retention: Up to 540 days (Google Ads default)
  • Consent Required: Yes – activated only after user accepts marketing cookies
  • Data Sharing: Conversion data and audience lists shared with Google and Meta for advertising purposes

4. Third-Party Ad Serving and Remarketing

Third-party vendors, including Google and Meta, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We work with these advertising partners to deliver advertisements tailored to your interests across various websites and platforms.

4.1 How We Use Remarketing

Remarketing allows us to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit, including Google services (YouTube, Gmail, Google Display Network) and Meta platforms (Facebook, Instagram). Remarketing lists are created from conversion events and pixel data—they do not include sensitive personal data such as health information, financial details, religion, or sexual orientation.

4.2 Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, calls, or other defined events. This data is used solely for measuring campaign effectiveness and optimising ad spend. Conversion data may be shared with Google Ads and Meta for reporting and audience building purposes.

5. Advertising Technologies Active on This Site

The following advertising and analytics technologies are active on this website (activated only after appropriate consent):

  • Google Ads (gtag.js / Google Tag Manager): Conversion tracking and remarketing tag
  • Google Analytics 4: Web analytics and user behaviour measurement
  • Google Remarketing Tag: Audience building for display network remarketing
  • Meta Pixel (Facebook / Instagram): Conversion tracking and audience synchronisation for Meta platforms
  • Cookies (first-party and third-party): Persistent user identification
  • Tracking pixels: Event measurement and conversion recording
  • Device identifiers: Browser fingerprinting, IP address, device ID

6. Data Sharing with Advertising Partners

We share certain data with advertising partners for the purpose of campaign delivery, measurement, and audience building. Below are the primary recipients of your data:

6.1 Google LLC

  • Data Shared: Cookie identifiers, conversion events, anonymized behavioural data, remarketing lists
  • Purpose: Ad targeting, conversion measurement, audience building, campaign optimisation
  • Legal Basis: Consent (Art. 6.1.a GDPR) and Standard Contractual Clauses for international transfers
  • Data Retention: Per Google's Privacy Policy (typically 540 days for advertising cookies)
  • Privacy Policy: https://policies.google.com/privacy

6.2 Meta Platforms, Inc.

  • Data Shared: Pixel events, conversion data, custom audience lists
  • Purpose: Facebook and Instagram ad targeting, conversion measurement, audience synchronisation
  • Legal Basis: Consent (Art. 6.1.a GDPR) and Standard Contractual Clauses for international transfers
  • Data Retention: Per Meta's Data Policy (typically 180 days)
  • Data Policy: https://www.facebook.com/privacy/policy

Important: We do not sell your personal data to unaffiliated third parties. All data transfers to Google and Meta operate under Standard Contractual Clauses (SCCs) where applicable. These vendors may use data across their own platforms in accordance with their respective policies. We encourage you to review their privacy policies directly to understand how they process your data.

7. Legal Basis for Processing (GDPR Articles 5–6)

We process personal data under the following legal bases:

  • Consent (Art. 6.1.a): Analytics, marketing, and advertising cookies; form submissions
  • Contract Performance (Art. 6.1.b): When you request investor information or express interest in our services
  • Legitimate Interest (Art. 6.1.f): Website security, fraud prevention, system administration, improving user experience
  • Legal Obligation (Art. 6.1.c): Compliance with applicable laws and regulations

8. Lead Forms and Contact Requests

When you submit a contact form, request investor information, or register interest in our services, we collect the information you provide. This typically includes your full name, email address, phone number, business background, investment range, and any other details you choose to share.

8.1 Data Retention

  • Form submission data is retained for up to 2 years from the date of submission
  • You may request deletion of your data at any time by emailing [email protected]
  • Longer retention periods may apply if required by applicable law or in connection with an ongoing business relationship

8.2 Privacy Link on Forms

A link to this Privacy Policy appears adjacent to every submission button on our website. Submitting a form constitutes acknowledgement of this policy and consent to the processing described herein.

9. Google Services and Advertising

This website uses the following Google services:

9.1 Google Analytics 4

  • Purpose: Collects anonymized usage data, device information, and behavioural signals
  • Configuration: IP anonymization is enabled
  • Data Retention: Set to 14 months
  • Opt-Out: Users may opt out via the Google Analytics Opt-out Browser Add-on

9.2 Google Ads Conversion Tracking

  • Purpose: Records when a user completes a defined action (form submission, call) after clicking one of our ads
  • Use: Measuring ad campaign performance and optimising ad spend

9.3 Google Remarketing

  • Purpose: Shows ads to previous visitors across Google's network
  • Limitation: Remarketing lists are not created from sensitive data categories

9.4 Google Tag Manager

  • Purpose: Deploys tracking tags on our behalf
  • Data Collection: GTM itself does not collect personal data; it acts as a container for other tags

All Google services are governed by: https://policies.google.com/technologies/ads

10. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events (form submissions, calls), and custom audience membership for retargeting purposes.

10.1 Limitations on Meta Pixel Data

  • We do not use the Meta Pixel to collect sensitive personal data
  • We do not target users based on health status, financial situation, religion, political views, sexual orientation, or other special categories
  • All advertising complies with Meta's advertising policies in full

10.2 Meta's Data Control

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy for full details on how Meta processes your data.

10.3 Managing Ad Preferences

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

11. Cookie Consent and Management

We provide a cookie consent banner when you first visit our website. The banner offers three options:

  • Accept All Cookies: Enables essential, analytics, and marketing cookies
  • Reject Non-Essential: Enables only essential cookies; disables analytics and marketing cookies
  • Manage Preferences: Opens a panel where you can toggle each cookie category individually

11.1 Consent Record and Withdrawal

Your cookie consent choice is recorded with a timestamp and stored in your browser's localStorage for 12 months. You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies through your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

11.2 Essential Cookies (Always Active)

Essential cookies cannot be disabled as they are necessary for the website to function and are not subject to consent requirements under GDPR.

12. Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time:

Opting out does not remove advertisements entirely—you will continue to see non-personalised advertisements.

13. Data Retention Periods

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Contact Form Submissions: 2 years from submission date
  • Analytics Data (GA4): 14 months
  • Marketing Cookies (Google Ads): Up to 540 days
  • Email Communications: Duration of business relationship + 1 year
  • Server Logs: 90 days
  • Cookie Consent Records: 3 years (for audit purposes)
  • General Enquiries: 1 year from last contact

14. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

14.1 Safeguards for EEA/UK Users

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

15. User Rights Under GDPR (Articles 15–22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

15.1 Right of Access (Article 15)

You may request a copy of all personal data we hold about you and information about how it is processed.

15.2 Right of Rectification (Article 16)

You may request correction of inaccurate or incomplete personal data.

15.3 Right of Erasure (Article 17)

You may request deletion of your personal data ("right to be forgotten"), subject to certain exceptions where we have a legal obligation to retain data.

15.4 Right of Restriction (Article 18)

You may request that we limit how we process your data whilst a complaint or dispute is being resolved.

15.5 Right of Data Portability (Article 20)

You may receive your personal data in a structured, machine-readable format and request transfer to another controller.

15.6 Right of Objection (Article 21)

You may object to processing based on legitimate interest. Where we process data for direct marketing, you may object at any time, and we will cease such processing.

15.7 Right to Withdraw Consent (Article 7.3)

You may revoke consent at any time without penalty or negative consequences.

15.8 Exercising Your Rights

To exercise any of these rights, email us at [email protected] with your request and supporting identification. We will respond within 30 calendar days. If your request is complex or requires substantial resources, we may extend this period by up to two additional months, with advance notice.

15.9 Right to Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority:

16. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly and without undue delay. If you believe we have received data from a minor, please contact us at [email protected].

17. Website Security and Data Protection

We implement industry-standard technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, and destruction. These measures include:

  • HTTPS encryption for all data transmission
  • Secure password protocols and authentication systems
  • Access controls limiting employee access to necessary data only
  • Regular security audits and vulnerability assessments
  • Incident response procedures for data breaches

However, no method of data transmission or storage is entirely secure. We cannot guarantee absolute security of personal data transmitted over the internet.

18. Prohibited Content Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

19. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. We do not employ bait-and-switch practices. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting a notice on our homepage for a minimum of 14 days before the changes take effect. Your continued use of the website following such notification constitutes your acceptance of the updated policy.

21. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data processing practices, please contact us:

  • Email: [email protected]
  • Phone: +44 (0) 1633 271 842
  • Postal Address: 5 Evtol Trading Estate, Newport, United Kingdom, NP20 2DR
  • Hours: Monday–Friday, 09:00–17:30 GMT

22. Policy Metadata

  • Last Updated: 18 February 2026
  • Effective Date: 18 February 2026
  • Policy Version: 1.0
  • Applicable Jurisdiction: United Kingdom and European Union (GDPR, UK GDPR)

This Privacy Policy has been prepared in plain language to ensure transparency and compliance with GDPR and UK GDPR requirements. For questions or clarifications, please contact our team directly.

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